Entrepreneur Jeff Woolf donates hundreds of folding helmets to Norwood cyclists for Israel charity challenge

19 October 2017

Jeff Woolf OBE, entrepreneur and designer behind the Morpher folding helmet, has donated more than 200 helmets to Norwood for the charity’s 25th anniversary series of bike ride challenges across Israel.

Woolf was inspired to make the philanthropic gesture after hearing about Norwood cycling challenges from Paul Huberman, an investor in Morpher who has so far taken part in 17 charity bike rides for Norwood.

Woolf delivered the helmets personally, travelling to Israel himself to take on the challenge of riding across the country. Setting off with his fellow challengers on 15 October, Woolf is on a journey that will eventually see him riding into the coastal town of Eilat on 22 October.

Jeff Woolf OBE, Morpher CEO, said: “We are delighted to support Norwood on the silver anniversary celebrations of its cycling challenges and I’m looking forward to taking part. It is an incredible charity that does such important work in the community. We could not think of a more appropriate event to donate to, so we created a special silver folding helmet to mark the 25-year bike ride celebrations. We hope that the riders will use and enjoy their Morpher helmets wherever and whenever they cycle. This is a huge personal challenge for me but as difficult as the challenge seems I’m excited about the ride.”

Paul Huberman added: “We’re delighted that Jeff has decided to support Norwood in this way. I’m also looking forward to seeing him on the ride. Despite inventing the helmet, I’ve never actually seen Jeff on a bike, so I pointed out to him that there is no better way to get out on one than taking part in one of the Norwood Challenges. Happily he agreed!”

Nick Doffman, Mishcon de Reya LLP – sponsors, added: “Both my firm and I have had a strong relationship with Norwood for many years and on so many levels. We are proud to be associated with the charity and in particular the Challenge rides as we celebrate their 25th year. Co-sponsoring the Morpher folding helmets is our way of sharing in the celebrations.”

Lynne Gilbert Norwood Committee, said: “Receiving the Morpher folding helmet as part of the 25 year celebrations is a great surprise. I love riding bikes but the thing I find difficult is carrying the helmet around. This folding helmet solves the issue of carrying it around the city all day because I can keep it in my laptop bag!”

Anyone interested in taking part in a Norwood Challenge can visit the website here.

Further information

For further information please contact Norwood press team:

By email: pressoffice@norwood.org.uk
By phone: 020 8420 6866 or 07736 458532
More images are available upon request

About Norwood Challenges

In 2017 Norwood is celebrating 25 years of organising challenges – from cycling in South Africa to trekking in Iceland. It was the first charity in the UK to introduce the charity cycle challenge and has been attracting participants to our rides and treks ever since.

Norwood has taken thousands of challenge participants all over the world, testing their levels of endurance to the limit, giving them the chance to achieve something spectacular, as well as making friendships and memories to last a lifetime.

The charity’s challenge participants, who range in age from 18 to 82, have been inspired to raise millions of pounds to support our work with thousands of vulnerable children and their families, children with special educational needs and adults with learning disabilities every year.

Many have said that getting the chance to cycle alongside some of the people supported by Norwood made the experience even more memorable.