Richard Desmond in the hot seat for YN Media 19 October 2012 Press Release There are opportunities today for young budding entrepreneurs…the key is to know what you want. Norwood President and Media tycoon Richard Desmond took to the stage at the annual YN Media fundraising reception last night, for a candid interview with TV Broadcaster Tania Bryer. The event, which raised £20,000 for the Charity, was hosted by the London Film Museum Covent Garden, and welcomed 175 young professionals, many of whom were from the media industries. The evening was a great opportunity for guests to network while raising money for Norwood, a leading UK Jewish charity which supports children, families and people with learning disabilities. The event featured a free bar, canapés, and raffle prizes, including an Ipad, and a signed Jenson Button/Lewis Hamilton Hat. During the lively interview, Richard was probed on his early career and offered advice to the younger generation of media professionals: "There are opportunities today for young budding entrepreneurs…the key is to know what you want.” “You generally know what you are good at, and what you enjoy, and have to just go for it. If there is one piece of advice I wish I had been given when I was young, it would be not to be so trusting!" Richard also went on to discuss some of the early stories which contributed to the success of one of his more famous publications, OK! Magazine: "We had to get the readership up. Getting the photos of Michael Jackson’s baby was important …covering Princess Diana….and I saw how Posh and Becks could become the celebrity ‘King and Queen’ of Britain. It was my idea to put them on thrones on their wedding day. That issue sold several million copies." Nicola Koppelmann, Business Development Manager for YN, said: "The up-and-coming professionals who make up Young Norwood had the rare experience of hearing an incredibly successful businessman give a candid account of the risks and triumphs that have made up an extraordinary career. They will have learned a lot, and many took up the chance to talk to Richard Desmond afterwards about their current projects and ideas. As well as talking about his business successes, Richard talked to YN about his career involvement in philanthropy and his recent visit to the Ukraine with his son Robert and World Jewish Relief. His experience of tracking down where his grandparents were from and seeing the reality and difficulties today was very moving and I am sure it will have inspired many in the audience to think about making a similar journey." Norwood thanked its hosts the London Film Museum Covent Garden and the YN Media Committee for helping to make the event such a success.