By now, you do not need us to tell you why this year is different from all other years for Norwood.
The COVID-19 pandemic presents Norwood with two distinct areas of crisis.
The first is the increased costs we will incur to ensure that the vulnerable people we support are kept as safe as possible. Over the coming months, support worker levels will need to be maintained and this extra cover is as expensive as it is essential.
The second area of crisis is in fundraising. Every year, Norwood must raise £12 million in voluntary donations to provide its services. We do this in a number of ways – not least, special appeals at Pesach and Rosh Hashanah and a large number of fundraising events held throughout the year.
A number of our planned fundraising events over the coming months have already been postponed. This means that on top of an increase in our expenditure, we are currently facing a shortfall in our fundraising. These combine to add a sense of unprecedented urgency to the Pesach appeal you are now receiving.
In short, none of our services could survive without the kindness and generosity of people like you and NORWOOD NEEDS YOUR SUPPORT NOW MORE THAN IT HAS EVER NEEDED IT BEFORE.
We wish you a Chag Kasher v’Sameach. And thank you from the bottom of our hearts for your attention and kindness in these testing times.