Annual Review 2017-18
A message from our Chair and Chief Executive
Norwood has protected the welfare of our community for over 220 years and it is a huge honour for us to be taking on its leadership. What better place is there to start than by paying tribute to the venerable leaders who preceded us and to the high quality and professional services that they have created?
This annual review is a testament to this. During last year there has been a significant investment in all of our services and performance measures have been embedded and a consistency of standards developed which lays the foundations for Norwood to become a national centre of excellence.
During the year Norwood opened its first ‘smart home’ in Lyonsdown Road. Here, the use of technology gives total control to individuals trapped by physical disability. Norwood also celebrated Rebecca Lane achieving a first-class Masters of Science and Bachelor of Science Honours Degree in Chemistry. Rebecca is the brave young woman who appeared in our ‘The Future is Young’ appeal film which you can view further down below. Rebecca attributes her success to Norwood and the support she had growing up in hostile circumstances.
During the year we also celebrated being awarded an ‘Outstanding’ Care Quality Commission (CQC) rating at our Old Church Lane residential service in Stanmore. This is the second time in two years this particular service achieved this rating. In fact, 100% of Norwood’s 38 residential accommodation services are rated ‘Good’ or ‘Outstanding’ by the CQC. This is an accolade of which we are immensely proud and is a testament to the hard work and dedication of all of Norwood’s incredible frontline staff.
Pleasingly, this trend has continued and we are delighted that in the 2018/19 year our Tager Centre, which provides specialist autism care, was also rated ‘Outstanding’ by the CQC. This bodes well for the year to come and fuels our ambition to achieve excellence all round whilst also responding effectively to the changing needs of the community.
The success reflected in this review is a formidable platform from which to launch our partnership and for this we owe our thanks to the outgoing Chairman of the Trustee Board, David Ereira along with Chief Executive Elaine Kerr who both made enormous contributions to Norwood during their tenures. We also pay tribute to our trustees, staff and volunteers for their dedicated service, and to our donors for their generous and vital support.
They say it takes a tribe to raise a child – our tribe does more than that. Together, we show how collaboration and determination go into successfully caring for not just vulnerable children, but every member of the extended Norwood family.
Scroll down to read more, or click here to download a copy.
Dr Beverley Jacobson
At Norwood, we passionately believe that everyone, irrespective of their abilities or circumstances, has the right to live the most fulfilling lives they can.
We strive to provide outstanding services in the most efficient and effective way possible, continually evolving to ensure that we serve the needs of our community with the best facilities, the best staff, the best practises and the best of care and support that can be provided.
Our service values have been developed to respond to the challenges Norwood faces and the needs of the community, both people we currently support and people with emerging needs that we feel best-placed to address. These are:
Ensuring that Norwood’s services, and the people for whom we operate them, are the primary consideration in any decision-making in which they may be affected.
The key features of excellence to Norwood are that it is achieved incrementally, that its pursuit is continual and that the benefits are sustainable.
The cornerstones of excellence in this context are:
Safety – a fundamental of the duty of care towards children, young people and vulnerable adults.
Relevance – that Norwood’s efforts are best-directed at the most pressing Jewish need.
Value for money – not synonymous with low cost, but efficient and impactful.
Evidence – understanding impact, developing a deep understanding of performance and sharing successes and areas for improvement and learning openly.
Jewish provision – that is confident, diverse, inclusive and outward-looking.
This will mean different things for each of our services, as they have a different mix of and scope for growth in statutory fees, charging, and trust and donor income. Overall, the aim is to provide continuity of care and support in services.
The work we do and how we behave are driven by our purpose, values and capabilities. These are integral to maintaining a successful organisational culture that equips our workforce to embrace challenge, to continually improve and to meet ambitious expectations of our services.
Last year, we introduced four new workforce values, namely:
• Communicate freely with everyone irrespective of their position
• Accept constructive feedback and be willing to change
• Be accepting of new ideas, solutions and options
• Always work to the best of your ability
• Take pride in the work you do and its impact on others
• Be part of Norwood’s shared goal
• Share best practice and ideas with other colleagues
• Celebrate achievements and recognise the efforts of others
• Listen, respect and consider the views of others
• Be responsible for your own behaviour and consider the impact it has on others
• Take ownership of your decisions and be prepared to explain them
• Above all ensure we have a duty of care to the people we support and the organisation
Jodeci and Stephanie’s stories are just two examples of the vital work Norwood does in our community.
To hear them tell their stories, and to hear the stories of Rebecca, Stephanie, Matthew, Georgia, Jessica, and Jamie please watch the film below:
We have a workforce of over 2,500, made up of 1,250 staff and 1,500 volunteers.
Norwood people are inspiring individuals who share our belief that everyone should be able to live the life they choose. There are thousands of us in the UK, within the Jewish community and beyond, not just celebrities, and expert advisors, but people from every kind of background who all care about Norwood’s vision and want to help make a difference.
Norwood is governed by a Trustee Board. The Trustee Board decides on Norwood’s strategy, which the Senior Management Team then implements.
The Trustee Board delegates some of its work to sub-committees. These are made up of Trustees and a pool of voluntary experts with relevant skills and experience. Together, these lay leaders provide a vital additional resource to Norwood, helping with governance and supporting the Senior Management and their teams.
The Norwood Advisory Council is a group of highly respected people, who are experts in their particular fields and whose expertise is relevant to Norwood.
The Advisory Council meets two or three times a year to be brought up to date about Norwood services and advise on new projects and initiatives. Norwood’s Chief Executive, Dr Beverley Jacobson, attends the meetings to present the latest information and answer questions.
Norwood’s Senior Management Team is responsible for implementing the strategic decisions made by our Trustee Board.
Our Chief Executive, Dr Beverley Jacobson, heads up a professional and experienced senior management team. The team works together to ensure that Norwood makes the best possible use of all available resources. Our aim is to achieve positive outcomes for all the people who use our services.
Through our services – we provide the highest-quality care to transform the lives of over 4,000 children and their families, and vulnerable adults every year.
Our three main areas of services are delivered in a variety of residential accommodation and supported living services, short-break facilities and family centres across London and the South East.
It costs £34 million a year to deliver our vital services on the frontline in the community.
Because many of our services receive only minimal government support, we rely on the generosity of our loyal supporters, without whom we wouldn’t be able to raise the £12 million we need each and every year to continue to ensure that we are able to reach every person in need in our community.
We are indebted to all of our supporters, our incredible staff and our wonderful volunteers who, together, keep the Norwood heart beating at the centre of our community.